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How to promote facebook videos


Videos are a great way to get the word out about your company or service. But even if you record the most stunning video in the world, it won't go viral unless you promote it on Facebook. This can be tricky, though—there are tons of ways to promote videos on social media and each platform has its own unique ways of driving engagement. If you're ready to start promoting your videos on Facebook but aren't sure how best to do so, this guide will help you find success!

Create the video first, then share it on Facebook.

When you're ready to promote your video, you can use Facebook's video creation tool or a third-party tool like Wideo. If you're looking for something simple and free, try Loom or iMovie on your phone!

Use a compelling title and description.

Make sure the first three or four words of your video are used in the title, and that it's short and to the point! This will help ensure that viewers will see it when they browse through Facebook's News Feed. The same goes for descriptions: keep them clear, concise and interesting--and don't forget to use hashtags if appropriate!

Choose the right thumbnail.

The thumbnail is the first thing people see when they click on your video. Make sure it's visually appealing and doesn't distract from what you're trying to promote.

  • Don't use a picture of your face: Don't be the star of the show! While it can be tempting (and fun) to put yourself in front of the camera, this may not always be appropriate or helpful for promoting your business. If you want people to learn more about how great your product or service is, focus on that instead of yourself--even if they're related somehow (like if they're food bloggers promoting recipes).
  • Don't use a picture of product/service: This goes along with above--it's not about YOU; it's about THEM! Use pictures that highlight whatever aspect(s) are most important for potential customers (i.e., quality ingredients) rather than ones that just show off an image itself (i.,e., delicious desserts).

Encourage comments and likes.

  • Ask a question.
  • Tell a story.
  • Ask for feedback and opinions, or just say "Thank you!" If you're looking to get people talking, this can be an easy way to get started!
  • Ask for likes and comments on the video itself--you can even offer rewards if they reach certain thresholds (e.g., "Like our page, share this video with three friends and we'll send you something cool"). If you're using Facebook Ads Manager, there's also the option of promoting individual posts from the page itself as well as boosting live broadcasts (which we'll discuss further below). You might want to do this if there was something particularly noteworthy about your broadcast--maybe it was particularly funny or interesting? And don't forget that Facebook has added new functionality over time: check out its latest features here!

Consider paid promotion options.

Paid promotion is the most effective way to get your video in front of the right people. You can target by age, gender, location and interests.

If you want to boost your post for free:

  • Go to your Facebook page and click on "Boost Post" at the top of your screen;
  • In order for us to know what type of content will work best for you, please select either "Video" or "Photo/Video" from our dropdown menu before clicking "Boost";
  • There are a lot of ways to promote your videos on Facebook, but here are some of the best ones that will help you get the most engagement from your followers.

    • Use the right tools: There are several great tools available for marketers who want to share their content and build their audience through social media. Some of these include Buffer (free), Hootsuite ($10/month), Sprout Social ($99/month) and Crowdfire ($15/month). If you're working with a small budget, try using one of these free options first!
    • Promote on social media: Once you've created an awesome piece of content--whether it's an explainer video or something else entirely--don't forget how important it is for people outside Facebook to see what they've missed! Make sure all posts related directly back into Facebook so that users can easily find more info without having spend too much time searching around elsewhere online."


    We hope this article has given you some ideas on how to promote your videos on Facebook. The platform is a great place to share your content with friends and family, as well as potential customers. It's easy to get started with promoting your videos, so don't hesitate! Just think about what type of video would be best for Facebook (such as an explainer video), create it in that format then share it with the world by following these steps.